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Systems Lab - Amazon Brand Analytics

A dedicated analytics workspace for Amazon Brand Owners. We surface search frequency insights, market share trends, and conversion metrics - grounded in your Brand Analytics data - to help you prioritize growth opportunities.

Brand Performance Dashboard

Track sales indicators, share-of-voice proxies, search frequency rank, and conversion trends in one place using Brand Analytics reports you authorize.

Keyword Intelligence

Identify high-impact queries from Brand Analytics search terms to guide listing optimization and advertising planning - without cross-account aggregation.

Automated Reporting

Receive scheduled, customizable reports that highlight growth opportunities, seasonality shifts, and product-level movement.

Role-Based Access

Secure authentication and role-based access control ensure only authorized users in your organization can view your analytics.

Data Sources and Permissions

  • Brand Analytics data is accessed via Amazon SP-API with your explicit consent as an Authorized User for your brand.
  • We do not aggregate or combine data across different sellers or brands (Acceptable Use Policy 4.4, 4.5). Insights are scoped to the single Authorized User who granted access.
  • All API usage adheres to Amazon rate limits and security requirements. Data is encrypted in transit and at rest.

Advertising Analytics (Optional Add-On)

Systems Lab can connect to the Amazon Advertising API as a separate, optional integration you may authorize. When enabled, you can view:

  • Campaign and keyword performance (impressions, clicks, conversions, ACOS)
  • Sponsored Products, Sponsored Brands, and Sponsored Display reporting

Advertising data is processed independently from SP-API Brand Analytics. You can use Brand Analytics features without enabling advertising.

Who It’s For

Systems Lab is a SaaS platform for Amazon Brand Owners and authorized partners of all sizes, from emerging brands to established portfolios. Subscription tiers scale by features and usage.

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