Last Updated: October 28, 2025
This Privacy Policy describes how Evica Digital Ltd. ("we," "our," or "us") collects, uses, and shares information in connection with your use of Systems Lab, our brand analytics platform for Amazon Brand Owners and authorized partners.
Systems Lab is a trading name/product of Evica Digital Ltd. Where this policy references Systems Lab, the controller is Evica Digital Ltd.
We use Amazon Selling Partner API (SP-API) strictly within the Brand Analytics role you authorize. We follow Amazon Acceptable Use Policy sections 4.4 and 4.5:
Where you manage multiple brands you own or are authorized to administer, data remains logically separated by account unless you explicitly request a compliant consolidation. Any consolidation is scoped to your owned/authorized properties only.
With your permission, we collect the following data from your Amazon Seller Central and (optionally) Amazon Advertising accounts:
We do not request or store Amazon Customer Personal Information (PII). Our application is designed to avoid collecting or inferring customer-identifying data.
We only access this information after you have explicitly authorized our application through Amazon's authentication process.
We use the information we collect to:
We do not sell your personal information or Amazon account data to third parties. We may share information in the following limited circumstances:
We implement appropriate technical and organizational measures to protect your data. These include encryption, access controls, and regular security assessments.
Amazon data is encrypted in transit and at rest. Access to SP-API and optional Advertising API data is restricted based on the principle of least privilege.
We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time.
Derived metrics and reports are recalculated on demand and respect your data retention preferences.
You can:
To revoke Amazon SP-API access, go to Seller Central → Apps & Services → Manage Your Apps and remove Systems Lab. For Amazon Advertising, revoke within the Ads console. Revocation may limit or disable certain features.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
If you have any questions about this Privacy Policy, please contact us at:
Our application accesses Amazon data solely through official Amazon APIs with your explicit permission. We handle all Amazon data in accordance with Amazon's API Terms of Service and Data Protection policies.
SP-API: We use the Brand Analytics role to retrieve Brand Analytics reports you are eligible to access and have authorized. Advertising API (optional): If you enable the add-on, we retrieve advertising metrics to support campaign reporting. Each integration is authorized and processed separately.
We do not aggregate, combine, or use data across different Authorized Users’ businesses or customers obtained through the Amazon Services API to provide or sell to any party. Any insights or analytics we provide are generated only from the data belonging to the single Authorized User who granted access, and are visible only to that Authorized User. We never share competitive benchmarks or cross-seller comparisons derived from Amazon Services API data.
Where you manage multiple brands or accounts that you own or are authorized to administer, data is kept logically separated per account unless you explicitly request and authorize consolidation in a manner compliant with Amazon’s policies and your agreements. We do not sell, license, or otherwise disclose Amazon Services API data to third parties.